A cover letter should accompany every resume. It explains why you are sending the resume and is an opportunity to explain to the hiring manager why they should consider you and why the attached resume will be of some interest to them. This is where you highlight and expand on your most relevant points in your resume.
A cover letter has several purposes – to identify the position to which you are applying, to convince the employer why they should invite you to an interview, and to inform the employer how you will follow-up. Your cover letter should answer the question, “Why should you hire me?”.
Cover Letter Do′s:
Cover Letter Don′ts:
The 3 Absolutes For Competitive Resumes:
1.It must be relevant and targeted
2.Skills and accomplishments matter!
3.No room for errors
Standard Resume Formats
Chronological
Functional/Skills Based
Combined/Hybrid
Sample CVs
See GlassDoor at www.glassdoor.ca
Websites
Talent Egg (www.talentegg.ca)
Workopolis (www.workopolis.com)
Monster (www.monster.ca)
Jobs.ca (www.jobs.ca)
Eluta (www.eluta.ca)
Indeed (www.indeed.ca)
Simply hired (www.simplyhired.ca)
Career Jet (www.careerjet.ca)
Screening Interview
This type of interview is generally conducted by larger companies when there is a large applicant pool and is typically the first phase of selection. Screening interviews are used to ensure that the candidates meet minimum requirements and are often conducted by a computer or by an interviewer from the human resources department who is skilled at determining whether there is anything that might disqualify you from the position.
Tips:
Telephone Interview
Telephone interviews are often used to screen candidates in order to narrow the pool of applicants who will be invited for in-person interviews- and is a good way to minimize travel expenses! They can be challenging because you aren’t able to rely on nonverbal communication or body language. You should prepare for this type of interview just as you would for a regular interview so, if you are not given any warning and are not ready for an interview when called, politely request that the interviewer call back at another mutually convenient time. This will allow you to refresh your memory on the organization and be better prepared.
Tips:
Video Conferencing
Video conferencing is typically used to conduct interviews using video technology from a distance. The same interview strategies you would use if you were meeting in person apply - clothing, body language, and dialogue are important.
Tips:
One-on-One Interview
The most common interview format is the one-on-one (or face-to-face). This interview is traditionally conducted by a direct supervisor and if often the last step in a series of interviews. The interviewer may or may not be experienced in conducting interviews and, depending on personality and experience, the interview may be directive following a clear agenda, or non-directive relying on you to lead the discussion as you answer open-ended questions.
Tips:
Panel Interview
A panel interview is conducted by two or more interviewers and is designed to reduce individual interviewer bias. It is very common for entrance into graduate and professional schools. One member of the panel may ask all of the questions or individual panel member may take turns.
Tips:
Group Interview
A group interview occurs when several candidates for a position are interviewed simultaneously. Group interviews offer employers a sense of your leadership potential and style, and provide a glimpse of what you may actually be like as an employee and how you would fit into the team. Candidates may also be asked to solve a problem together which allows interviewers to assess candidate’s skills in action (e.g. teamwork).
Tips:
General Group Interview/Information Session
This approach is intended to save time and ensure applicants understand the basics of the job and organization by providing large amounts of information. This process is usually followed by an individual interview.
Tip:
Sequential/Serial Interview
A sequential interview is conducted by two or more interviewers, separately or in sequence. The candidate either moves from one location to another or stays in one room and while different interviewers join them. Sequential interviews involve a number of ‘first impression’ opportunities so be aware of how you present yourself each time. At the end of the process, the interviewers meet to evaluate each applicant and make their decision.
Tip:
Interview Formats
Behavioural Interview
The Interviewer will ask for specific examples from your past experiences to determine if you can provide evidence of your skills in a certain area – the best predictor of future behaviour is past behaviour. Although the interviewer is having you recount stories from your past, they are really trying to imagine how you would handle similar situations in the future.
When deciding what examples from your past to use, consider the following:
Situational Interview
This format is highly structured in that hypothetical situations are described and applicants are asked to explain what they would do in these situations. Interviewers may use a scoring guide consisting of sample answers to evaluate and score each applicant’s answers.
Structured Interview
This format combines the situational interview with a variety of other types of interview questions. Typically, each candidate is asked the same set of questions and their answers are compared to a scoring guide and rated. The goal of this approach is to reduce interviewer bias and to help make an objective decision about the best candidate.
Unstructured Interview
Questions here are based on the individual’s application documents such as their résumé and so different variants of a question will be asked to each applicant. Without structured guidelines, the conversation can be free-flowing, thus making this method of interviewing the most prone to bias, but allowing the interviewer to get a more natural and perhaps more realistic sense of who you are. Although this type of interview may seem more casual, and may even occur over lunch or dinner, you must still be well-prepared and maintain a professional demeanor. Be careful not to provide information you would not have communicated if the interview was more structured.
Semi-Structured Interview
This format is a blend of structured and unstructured, where the interviewer will ask a small list of similar questions to all candidates along with some questions pertaining to your resume.
Case Interview
The case interview format is popular among consulting firms. It gives the interviewer a good idea of you ability to solve problems ‘on the spot’ – an important skill for any consultant. This interview format is also designed to assess logical thought processes, quantitative skills, business knowledge, general knowledge, creativity, and communication skills.
Testing/Assessment
It is common for employers to use standardized tests or work simulation exercises to assess a candidates fit to the position or to test work-related competencies. Testing is usually done after an initial screening process and can be a very costly process for the employer.
Source: Western University
The following websites allow you to find the average salary of an occupation:
When professionals refer to networking to advance their career, many times they are simply referring to their use of the social networking site LinkedIn.com.
Yes, LinkedIn has done a fantastic job of branding itself as the #1 method to grow your professional network, but let’s not throw away the traditional methods just yet.
Humans are more likely to remember an individual they’ve met in person, rather than a name they’ve viewed on a screen. Therefore, networking in-person will remain the most effective method to receive results.
But how will I meet professionals in my field or industry to build relationships with?
Believe it or not – there was once a time where the internet did not exist and the #1 method to build professional relationships started with a handshake. So for those of you who have forgotten, let’s revisit some traditional methods for networking in-person.
Industry Events
From conferences to tradeshows, there are an endless number of industry events that you can attend to meet professionals. Equipped with your business card, you should head out to these events in order to establish relationships with your industry peers.
The best part – most other professionals in attendance will be there to network just as you are. The purpose of many tradeshows, etc. is to provide a professional environment for people to find new business partners, vendors, contractors, etc. You’ll fit right in.
Lunch Dates with Colleagues
Now many professionals already head out of the office at lunch time with a colleague or two, but these colleagues are generally those who you already work with on a daily basis. If you are looking to move into a different department or into a higher level role, reach out to someone within your company that has already achieved that goal.
Establish contact with the person in question and ask if you two can meet for lunch or a coffee because you have a few questions about their role, and are interested in travelling down the same path. You can treat this colleague as a mentor and earn valuable advice on how to achieve your career goals.
At the same time, if a position becomes available in the department, the individuals is now aware of your interest ahead of time, and you may appear on the shortlist before you’ve even applied.
Get to Know Friends of Friends
In the social media world, you can easily find out who your friends know, just by clicking a few buttons. So let’s use that information to your advantage. If you have an old friend from college that is celebrating a milestone birthday, and you’ve noticed on LinkedIn that they are connected with an influencer in your industry, go to the birthday party.
Yes – you should really be there to simply celebrate your friend’s birthday, but you can be on double duty to network with the influencer in question. Instigate a casual conversation and allow it to lead into your professional background. Once the influencer is aware that you are from similar career backgrounds, you can establish more of a professional relationship.
These are all great tips to guide you through in-person networking tactics, but don’t leave LinkedIn out of your networking process.
LinkedIn’s benefit is its ability to create transparency in your professional network. After meeting a professional in-person, there is no possible way to know a list of individuals that connect you to this relationship. This is LinkedIn’s edge; the ability to immediately determine if you know someone who can introduce you to this individual, or find something in common to build the relationship upon.
A great idea is to combine the two methods of networking. Find potential connections and professionals through LinkedIn, and follow up the online connection with a personal interaction. Now you’ve covered all of your bases and can ensure that you’ve established a great contact in the field/industry that may benefit you in the future.
Source: Resume Target
Getting Started
Whether you’re starting out on LinkedIn for a job hunt, a strategic partnership or a way to open up a new opportunity, you need a strong professional network (think quality over quantity). Without this online rolodex, it is much more difficult to get through the door of a whole spectrum of possible career choices or business relationships. If you know the industry you want to get into and you have a few places to target, developing strong connections with people in your work field would help you greatly. To maximize your network, you should utilize LinkedIn to its full potential. It’s like Facebook…but for professionals only.
To get the most out of what LinkedIn can do for your job search or for your business venture, follow these 5 easy steps.
TIP: The best way to connect with new people on LinkedIn is to introduce yourself. Think of how you would approach a professional at a junction that you didn’t know but have read their blog or even seen them on TV. Don’t just send an invite to someone and wait for them to reply. Show that you’re interested in getting to know them, especially if you are in the same industry as they are in. A couple of sentences could go a long way. Never ever go with the standard invite.
An example:
Hi Amos, thanks for sharing good suggestions, links on the group discussion and your website. Like to keep in touch instead of only using the “follow” button. Thanks! VW
After you tried optimizing your network on LinkedIn, you should build solid relationships with your contacts. If one of your connections refers you to their hiring manager or even sends your job application to their department, you must send them a thank-you letter as a token of your appreciation. You could even arrange a time to thank them in person or make a call over the phone to personally show your gratitude. These little things can go a long way when it comes to developing strong connections with people in your own industry.
Source: Resume Target
Raising your LinkedIn profile among recruiters
Any recruiter will tell you that they are signed on to LinkedIn.com every single day. Why? Because recruiting has taken on the saying of “out with the old and in with the new”. When LinkedIn came onto the scene, the entire profession of recruiting instantly changed.
Instead of using traditional methods to source candidates, they now have hundreds of thousands (and now millions) of candidates right at the tips of their fingers. Without having to leave their desks, they are now able to view the professional background of all of these potential candidates based on their LinkedIn profiles.
So why haven’t you ever been contacted by a recruiter on LinkedIn?
Six ways to optimize your profile in order to grab the attention of recruiters.
The Three Cs – Current, Complete and Concise
Current: Creating a profile on LinkedIn is the first step in the right direction, but you also need to make yourself current. This means that you should be actively involved in the LinkedIn community. You can post updates regarding your career, share links to interesting articles you’ve read, or link your Twitter account up to your LinkedIn account so that your tweets are shared with your connections.
Complete: It doesn’t take long to browse through LinkedIn to find some atrocious profiles. Having an incomplete (or completely bare) LinkedIn profile, is just as bad as submitting an unfinished resume for a job posting. This will always hurt you more than help you. As soon as you sign up for a LinkedIn account, they automatically walk you through the steps of completing your profile. Aim to have an 80% completeness score, to start off, and then later you can add more information into the profile.
Concise: LinkedIn does not confine your information to a two-page limit the way a resume will, but that does not mean you can include every single position you’ve ever had. You will easily lose a recruiter’s attention on a lengthy profile page, the same way you would lose it in a 5-page resume. You must remain concise! Outline all of the key pieces of information, but make sure you still have something to say if you’re asked to expand upon each point.
Keywords
Skills & Expertise: The new and improved LinkedIn profiles now offer a Skills & Expertise section where you can include in-demand keywords into your profile. Once you start typing a common keyword, you will see a drop-down list appear with common keywords to choose from. This is an incredibly easy way to incorporate effective keywords into your profile.
Job Postings: If you’re really at a loss for what the keywords for your role are, look up job postings that are similar to your position. Throughout the responsibilities and requirements sections, you will easily be able to pinpoint the common keywords that are used across a variety of companies, and then incorporate them into your profile.
Google Adwords Keyword Tool: This tool provided by Google allows you to see which keywords yield the highest number of searches. It seems like a small detail, but “Client Relations” and “Client Relationships” could get you two very different levels of results. This is a great way to know that you’ve made the right choices in regards to the keywords you’ve included.
Profile Photo
Professional Photo: First things first – this isn’t Facebook. This is a professional networking site, and you must look professional in your photo. You should be wearing something you would wear to work or to an interview, and have a warm smile on your face (it doesn’t have to look like a passport photo). Once that is all taken care of, make sure the background you choose has no distractions, and ensure the photo is from your shoulders up. If you’ve ever had a professional headshot done, this would be a great use for it.
Visibility: Many people opt out of the Linkedin Profile Photo either because they don’t have a professional photo to upload, or because they don’t want people to know what they look like. This is a poor decision. Including a photo into your LinkedIn profile instantly increases your visibility on LinkedIn by 7 times. Also, by having a friendly face at the top of the page, the recruiter will see you as a person, and not just text on a webpage.
Networking
Connections: You could have the greatest LinkedIn profile in the world, but if you don’t have any connections, it won’t get you very far. Building up your network of connections is one of the most important tools on LinkedIn. A great way to get started is to use your e-mail address book to find contacts who are already members of LinkedIn. You can also use the “People You May Know” tool to connect with friends, family members, and colleagues from past or present.
Groups: Another great way to meet professionals on LinkedIn is by joining groups. There are a multitude of groups on LinkedIn for every field, profession and industry. You can browse through the groups and choose a few that really relate to what you are looking for. By actively participating in groups, you can easily build new relationships which will lead to more connections.
Recruiters: Instead of waiting around for recruiters to find you, why don’t you take the lead and connect with some recruiters. By conducting a people search in LinkedIn, you will be able to find recruiters within your targeted industry and field. It is completely acceptable for you to reach out to them and request a connection. Don’t be shy – LinkedIn is all about expanding your network.
Value Statement & Headline
Introduction: You will notice that the LinkedIn profile begins with a Summary section. Treat this section the same way you would treat the introductory value statement on your resume. You want to immediately tell this recruiter what your current job title is, what your industry focus is, how many years of experience you have, your academic background, and a brief highlight of achievements. This will catch the recruiter’s attention and intrigue them enough to continue reading through your profile.
Headline: When you appear in search results on LinkedIn, the recruiter will see your picture and your headline, and that information must be interesting enough for them to click on your name. The headline will also help you appear in search results for specific keywords. Instead of listing your headline as your current role, such as “Senior Chartered Accountant at KPMG”, list your headline as your strongest keywords, such as “Accounting | Auditing | Management”. Your current role is already listed in the information box at the top of your profile, so focus on the keywords that will get you noticed.
Recommendations – Give & Receive
Give: Before sending out a mass message requesting recommendations from your former employers and colleagues, start off by providing recommendations for them. If you’ve taken the time out to improve their profile on LinkedIn, it’s far more professional when you ask for a recommendation in return. Many LinkedIn users will respond automatically by providing you with a recommendation as well, without you even having to ask.
Receive: Be sure to request recommendations from professionals that you maintained a relationship with over time. You want the recommendation to reflect the depth of your relationship with this colleague, and not to sound like a generic statement. Also, always send a thank you note to anyone who provides you with a recommendation. They’ve helped you improve your visibility on LinkedIn, which may just land you a new job one day.
Source: Resume Target
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