Career Advice Detail Canada

Media

Overview

In terms of advertising, Canada belongs to the largest advertising markets worldwide. With an ad spending of nearly 11.6 billion U.S. dollars, Canada ranked ninth worldwide, overtaken only by such advertising giants as the United States, Japan, Germany, the United Kingdom, France, and Australia, as well as Brazil and China - the only BRIC countries to make the list. However, Canada ranks much higher when ad spending per capita is considered. The Canadian ad market is expected to grow by 3.5 percent in 2014, underperforming in comparison to the global average growth rate of 5.2 percent.

The public relations industry in Canada is also thriving. According to The Holmes Report 250, net revenues for Canadian PR firms grew a healthy 15.3% in 2012, while a study of 15 Canadian PR firms done for StevensGouldPincus found that their operating profits rang in at 22.6% in 2012. Meanwhile, Statistics Canada reported that 54,605 Canadians worked in PR and communications in 2011, double the number of a decade earlier.