Direxions

Company Overview

Since its inception in 1989, Direxions has pioneered many firsts in the field of relationship marketing and loyalty programs. Our experience in creating and managing ′real time customer engagements′ through Direct Marketing, relationship Marketing and Loyalty Marketing has seen us manage 45+ loyalty/ relationship programs over the years.

Whether it is a customer, channel partner, internal customer or employee, Direxions collaborates with clients to interpret the current scenario and help them build profitable relationships with their target audiences.

What attributes do you look for when recruiting graduates?

Skills required:

• Good inter-personal skills
• Good communication
• Highly organised and capable of multi-tasking
• Comfort with numbers
• Creative thinking
• Willingness to work hard and smart

Our DNA:

• Being sharp, resourceful and ownership to deliver results
• Making recommendations based on facts and analysis
• Measuring your results and continuously improve your own benchmarks
• Excellent work environment to Learn, Develop, Learn, Evolve… Strategise!

What key advice would you give to India students/graduates who would like to work for your company?

The Indian market today gives you the opportunities that the global marketers find exciting and challenging. India is seeing foreign marketers enter with a vision to stay and win the market.

Our partnership with LoyaltyOne reflects our leadership in their Indian loyalty and relationship market.

The partnership continues to offer leading-edge, one-to-one multi-channel marketing services to India′s consumer-focused companies (retail, financial services, travel, consumer packaged goods), leveraging the combined efforts, knowledge and experience of Direxions and LoyaltyOne.