National Bulk SMS

Company Overview

National Bulk SMS is a Venture of Covalent Softwares Pvt. Ltd., about digital interactions and it is crazily passionate about it. National Bulk SMS is creating consumer delight by running digital (internet and mobile) properties that offer Mobile Marketing, Mobile Applications, Mobile Advertising & Customized Mobility Solutions. It enables businesses to interact digitally with consumers whilst they are engaged in social interaction. Brands can also leverage the multi-modal digital communication platform of National Bulk SMS to interact on messaging Solutions, Voice Solutions, Short Code Services, E-mail Services, etc. with their own consumers. This makes National Bulk SMS the only digital media company in India which offers digital out-reach & in-reach solutions to brands and corporate on the internet and mobile industry.

National Bulk SMS successfully stands the test of time is one that transforms itself in line with changes in the environment. As this new millennium dawned it was apparent that a new India was emerging very fast. We engaged ourselves in the renovation exercise the benefits of which are already visible in augmentation and diversification.

Indeed we are confident that we will size up all opportunities and deliver growth for the company in the coming months and years. The rapid opening up of the economy resulted in many new avenues of expenditure for the consumers growing incomes.

The revolutionized Mobility Solution products and soft-support ownership and usage exploded due to its amazing lifestyle and convenience benefits as well as the lower acquisition cost. The lure of new avenues of expenditure in products and services (IT Enabled Services) by consumers is a force guiding and fueling our growth and development process in this field. Today we are a focused soft solution provider company with our customized services accounting for over 80% of our sales, consisting of 3 core sectors which will be our main engines of growth with higher levels of resource concentration, be it technology, people talent or media spend. We wish to realize our true growth potential by raising the bars and becoming world-class in what our services offer, nothing less would do. Incursion levels in our service categories are low by any comparison and acceptance levels are high and self-replicating and this presents a growth opportunity we are well poised to size.

Our main challenge is to establish the relevance of our services in the mind of the customer covering all customer appeal and income segments. In several cases, we reduce prices to make our services more affordable. Better quality and more affordable prices have increased the value and acceptability to the customer and we are already saving the benefits. Perhaps the most significant change has been to move our services beyond merely making functional claims to playing a bigger and deeper role with the lives of the customer. Our customers are serviced on a continuous basis and this is possible because of IT connectivity across which has enhanced operational efficiency, improved our services, and brought us closer to the customer.

In our pursuit of growth, we have also begun to nurture some acorns for the future. These are the new ways of engaging with the customer. The trail-blazing initiative combines the company’s business interest with our ongoing commitment to the development of the masses with respect to the maximum use of technology in their day to day business processes.

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