In a rapidly changing world, innovative brands grow at twice the pace of their competitors and brands that continue to innovate grow 7x faster. For brands to stay interesting, conversational, and relevant, they need to embrace change.
Our icon offers the perfect metaphor. The octopus has survived over 300 million years precisely because of its fluidity and ability to adapt. It is the only organism that routinely self-edits its own DNA - a model for how brands should behave today.
Octopuses wanted!
You don’t need nine brains, three hearts or eight arms. Or even the ability to breathe underwater (but if you can, we’d love to chat).
We call what we do ‘Octopus Thinking’.
We’re teams of people who love working together as one. People who value diversity, inclusivity and putting humanity into everything we do – be it in how we work or what we create.
Our aim is to create an environment where people flourish and create work that makes our clients famous.
CHINA
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