I currently work as Manager for Video Production at Meri Sehat. It is Pakistan’s first AI powered healthcare app that aims to democratise healthcare across Pakistan through technology and innovation. My job is to film factually on case studies surrounding healthcare
in Pakistan. I also work on marketing and tutorial videos with my team to help educate people on basic health and chronic illnesses that could be managed better with the right information and medical guidance.
What I love most about my job is how much it helps women get access to healthcare without having to leave their homes. As much as I root for their mobility, because of the tutorials, informational videos my team and I make, culture and restrictions of staying behind closed
doors is no longer a barrier for women in rural areas to not have the right medical advice and guidance.
My documentary helped me reach my employer, who had a keen sight for documentaries and a lot of the work they were doing was aligning with my values as a filmmaker. My projects at UWE showcased these very values and with my final project I was able to gain
traction from the right kind of market for my work.
Four rules:
1. Network as much as you can. Majority of the film industry across the globe works on
networking. Your work and reputation speaks of your ethic and talent before your CV does.
CV is of less value than connection and portfolio.
2. Do not tie yourself to a single location. Keep yourself open to relocate, so long as the job is
accessible, paying you enough that you can relocate and you’re without dependents. The
perspective this brings is fresh. This helps you expand your work, your network and
challenge yourself too.
3. Encourage and applaud until it is your turn. In an industry like ours, we thrive by building one
another up.
4. Always have a day job to fall back on for stability.
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