As a Digital Marketing Executive with full ownership of the e-commerce segment, Tanveer oversee all aspects of the online business. His responsibilities include managing SEO, PPC, own social media, paid social media, email marketing, and affiliate marketing through a dedicated team. Tanveer allocates and optimises budgets across these channels to achieve the company's profitability goals, ensuring efficient resource utilisation and maximum return on investment.
What I enjoy most about my job is the autonomy and responsibility I have in managing the e-commerce segment. Having full ownership allows me to make strategic decisions and implement creative solutions. I also value the learning opportunities, as I'm exposed to every digital marketing channel, enhancing my existing skill sets and understanding of business operations. Additionally, I find the dynamic nature of digital marketing engaging, where I can continually adapt strategies to achieve our profitability goals.
I wanted to build my career in digital marketing that is why choose a course where digital marketing course was offered. Throughout the course, I gained insights into various facets of digital marketing, equipping me with valuable skills. Particularly beneficial was learning how to conduct a 360-degree digital audit of a business, a skill that has significantly contributed to my career development and success.
When pursuing my master's degree, I quickly realized the importance of managing time effectively and prioritizing career preparation. Seeking guidance from my career centre, I received invaluable support in refining my CV, crafting tailored cover letters, and navigating job applications. I focused on securing placements and internships aligned with my career goals. Prompt initiation of internship applications led to subsequent opportunities, culminating in a full-time position.
I found that even smaller companies were willing to sponsor candidates who demonstrated value. Acquiring UK work experience proved crucial, enhancing my CV and improving my interview prospects. During interviews, I effectively showcased my skills gained through practical experiences, particularly in PPC, paid social, and email marketing, which set me apart in the competitive marketing field.
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