Agency Client Partner Executive
-
Location
(MALAYSIA) and Kuala Lumpur
-
Job Reference
21252
-
Functional Area/Experience
Marketing, advertising and PR / 2 Years
Job Description & Qualifications
Why join us?
- We practice a vibrant & energetic office culture.
- We provide opportunities for career advancement within the company.
- Good performance is always rewarded accordingly.
“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
Job responsibilities:
The Client Partner Executive for Astro Media Solutions will be joining a high-performing and collaborative team that works hard and fast to grow and maintain strong relationships with direct clients and media agencies. As an integral part of the Media Sales team, this role will be primarily responsible for prospecting, establishing, and fostering relationships across the client or agency assigned to drive advertising sales revenue. Key Responsibilities include:
- Revenue Generation: Driving revenue generation and growth from assigned clients or agencies through proactive hunting and relationship building.
- Client Relationship: Develop an understanding of each client’s business landscape, including their financial performance, brands, and challenges to provide advertising or business solutions that align with clients’ business objectives.
- Advertising Budgets: Collaborate with clients to understand their advertising budgets and ensure effective monitoring and utilisation of allocated funds.
- Competitor Analysis: Understand competitor offerings and industry needs to reinforce Astro’s position as the ideal advertising partner for clients.
- Case Studies: Stay well-versed in case studies and best practices from successful campaigns and leverage this knowledge to engage and intrigue clients and prospects.
- Campaign Briefs: Proactively solicit campaign briefs (Client Proposal Request or CPR) from clients, ensuring that they contain significant information regarding campaign objectives, challenges, key messaging, and Key Performance Indicators (KPIs) as stipulated in the CPR form.
- Propose Integrated Advertising Solutions: Collaborate with internal subject matter experts to understand, propose, and pitch integrated advertising solutions across television, radio, digital, social media, and influencer marketing across Astro’s universe.
- Campaign KPIs: Develop comprehensive campaign KPIs in collaboration with clients and internal stakeholders to ensure optimal client experience and outcomes for campaigns.
- Collaboration: Collaborate with various teams at Astro to facilitate the integration of client feedback into product development processes to enhance our product offerings.
- Post Campaign Analysis: Partner with Client Solutions to analyse post-campaign performance and provide strategic insights to clients to ensure continuous partnership.
- Sales Pipeline and Reporting: Diligently manage sales pipeline and reporting to ensure accurate sales forecasting and reporting.
- Trade & Targeted Client Engagement Events: Represent Astro Media Solutions at trade events and client events to effectively communicate Astro’s capabilities, credentials, and business updates to reinforce Astro’s position as the ideal advertising partner for clients.
Requirements:
- Degree/Diploma holders in Advertising/Business/Commerce/Communications or in any relevant field
- Preferably at least 2 years working experience in media advertising or customer service environment
- Fluent in English, Bahasa Malaysia and/or other languages is an added advantage
- Resourceful, self-motivated with excellent presentation and interpersonal skills
- Ability to work effectively with clients and cross-functional teams
- Strong team player
- Results-oriented
- Able to organize resources, present reports, and coordinate project work
- PC literate with working knowledge of Microsoft Windows, Word and Excel