Digital Analytics Engineer

• 

  Location

  (INDIA) and Gurgaon

• 

  Job Reference

  21838

• 

  Functional Area/Experience

  Engineering / 4 Years +

Job Description & Qualifications

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

Digital Analytics engineer

The Digital Analytics engineer will be a developer on our Digital Analytics and mobile platform. Being well versed in javascript with a good understanding of Digital Analytics. 

Embedded within an excellent, highly collaborative and supportive data, research and insights focused team. You will support and grow the data and insights domain within the Economist Group

Responsibilities

• You’ll audit, build and customise Google Analytics (free and GA360 versions) and Google Tag Manager (client-side and server-side) implementations. This includes coding, configuring, reporting, and internal training.
• You’ll have interactions with stakeholders to capture tracking requirements and translate that into Technical Specifications documents for implementation
• You’ll audit existing analytics and tag manager implementations, write measurement strategy documents, configure tracking and visualize data for various clients.
• You’ll configure data integrations across various marketing and analytics platforms using tools
• You’ll build data workflows and store data in BigQuery (Google Cloud), and query the data (if needed) to answer the most burning business questions.

What we’re looking for:

• Experience in working with both manual and tag management analytics implantations and common troubleshooting tools, including Developer Tools, Tag Assistant, or GA Debug.Managing the Google Tag Manager and Google Analytics events and integrations
• Experience with analytics strategies across multiple sites and apps, diverse platforms, and high-traffic sites preferred
• Have the technical and communication skills to clearly communicate the processes and tasks to make full use of tag management and tags and communicate with developers in a meaningful way.
• Leading the marketing integrations with ad platforms, external partners and internal tools
• Experience architecting, designing, and implementing data within a data layer
• Ability to manage the marketing tech stack including API integrations, Marketing Landing pages, Attribution platform and Marketing Pixels
• Hands-on experience in Google Ads and Facebook Ads platform will be an added advantage.Working understanding of attribution platforms like Branch or Appsflyer will be an added benefit
• Knowledge of Web markup and front-end Web development in HTML5, CSS3, JavaScript, DOM
• Understanding of data privacy regulations, such as GDPR and CCPA, and their impact on data collection and reporting.
• Experience in working with AB Testing tools like Optimizely, Adobe Target etc would be an added advantage
• Knowledge of general Web best practices in SEM, SEO, and UX
• Knowledge of web development frameworks and server-side coding will be an added advantage

Desired qualifications:

• Has a B.Tech /B.E/MCA from a reputed institution.
• 4+ years of experience with tag management systems like GTM, DTM, and Tealium.
• 4+ years of experience implementing and using web analytics tools such as Adobe Analytics (Omniture), Google Analytics, IBM Digital Analytics (Coremetrics), and/or Webtrends.
• 2+ years of experience implementing 3rd party tracking tools (Doubleclick, Adwords, Comscore, etc.).

What we offer

Benefits
We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.

Our Values
Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.

Independence
We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.

Integrity
We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.

Excellence
We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.

Inclusivity
We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.

Openness
We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.