News South Asia

Mumbai: Digital marketing is very popular in India where there is more usage of internet.  People are using computers, laptops, tablet PC and mobile phones irrespective of their financial status.  It is becoming easy to get connected to internet.  Thus crores of customers are live online at any time.  Sales, purchases and other transaction are being made through digital devices.

 

Internet users are growing as fast as the population of the world and this changed the marketing trend.  There are many advantages with online shopping.  It is possible to go through the reviews of a product and only then order it.  Orders will be delivered free of cost to the door steps of the customers and cash on delivery option is also given by most e-commerce sites.  Most products are offered with discounts online and this price is less than the price they are available in showrooms and malls.

 

Digital marketing is also very convenient for the manufacturers.  The product can reach a large number of customers with less expense.  Thus most people are choosing online as a platform to sell and advertise their products.  If the trend of digital marketing continues, it is possible that all the malls will have to be closed.  To launch a new product into the market, manufacture has to advertise through magazines televisions, radio or hoarding.  This expense is much more when compared to digital marketing expense.  Thus most companies are opting for attractive digital marketing.

 

Daily, crores of people are using internet and manufacturers are launching online stores as targeting these people.  Website, blogs, social media sites, YouTube, Facebook, Twitter are all becoming platforms for digital marketing. Digital marketing is cost effective and it reaches more than one third of world’s population.

 

Employment opportunities are also increasing with digital marketing.  Few IT jobs portals are recruiting digital marketing experts.