Manager, OEM Account Management - Inside Automotive Trainee Program

BASF SE is the largest chemical company in the world and is headquartered in Ludwigshafen, Germany. The BASF Group comprises subsidiaries and joint ventures in more than 80 countries and operates six integrated production sites and 390 other production sites in Europe, Asia, Australia, Americas and Africa.

Inside Automotive Trainee Program targets young professionals who combine a passion for marketing and sales with a good grasp of and aptitude for technology.

At BASF, we create chemistry for a sustainable future. Through the power of our connected minds, we are able to develop products and system solutions which help to conserve resources, ensure healthy food and nutrition and improve quality of life. BASF serves many industries across the globe, including automotive. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future.

We′d like to invite you to become a part of the best team--check out INSIDE Automotive and apply today!

You will receive a focused but comprehensive overview of the entire industry and value chain with all its players, from raw material suppliers to those who make the final products.

You will work with our customers to develop sustainable systems and innovative solutions that make vehicles safer, more comfortable, easier to operate, and less harmful to the environment.

The Trainee Program leads to the target job as country Marketing Manager. This two-year structured rotational program offers you a host of opportunities to gain international experience – and to meet the prerequisites for a fulfilling career. You can look forward to receiving excellent support, optimal possibilities for developing yourself and your capabilities, and attractive career prospects.

Become a part of BASF Automotive Community and enter the challenging world of BASF automotive innovations.

Objective:

• INSIDE Automotive - our global BASF Trainee Marketing program - will begin preparing the Candidate for future assignments at BASF by giving him/ her challenging tasks, exciting projects and responsibility from day one. By participating in this global rotational program with a focus on automotive OEM account management, the Candidate will get an in-depth insight into the nature of the BASF automotive business run by different business units.

• Aligned with Global, to set up regional and local OEM account strategy, and to focus on Korean and Japanese OEMs to support the business growth in AP, to support for getting new approvals to develop new accounts

• This position requires working very closely with AP regional segment management team as well as a LBM and his/her commercial team (LBM, Sales & Marketing )

Main Task:

1. Strategy development

Develop and monitor the implementation of the key account strategy, policies, (cross-functional) tactics and plans, pricing structure, promotion events, target accounts, resources necessary to achieve the agreed sales goals, by utilizing the outputs of analyses on market intelligence and current and future competitiveness in products/product applications/pricing/services, Prepare presentations to explain and introduce the company’s current and future strategies.

2. Sales & Marketing Budgeting

Prepare the budget and oversee the expenditures in the allocated areas to ensure sales and marketing activities are conducted with cost effectiveness.

3. Market development

Direct the activities and lead the process to develop and penetrate markets with new or existing products/ services/ technologies by overseeing the implementation of the defined strategies, the application and evaluation of market intelligence on the analyses of competitors, the market development, own competitiveness

4. Maintain customer relationship

Visit and establish professional relationships with large volume customers and other potential customers of large sales prospects, as necessary, to negotiate or lead negotiation of large sales.

5. Product and application management

Provide leadership and/or supports the design, development and implementation of product portfolio/ service lines, including the new applications of existing products via application experience exchange with technical RBU personnel, participation in product launch, understanding to production capacities. Develop, review and revise the pricing structure, e.g. transfer prices, indent and ex-stocks prices based on cost analyses and current/foreseeable economic and competitive conditions. Continuously monitor the marketability/performance of the products to assure they continue to fit the defined strategy and take appropriate action to divest or revise. Plan and oversee the management of distribution channels, policies, distributor services, including analyses on the effectiveness and recommend changes as needed.

Requirements:

- Education: Degree (Master, MBA), Chemical or related

- Working Experience: Working Experience: 3-5 years of experience in an industrial company preferably at an OEM or tier one supplier.

- Technical & Professional Knowledge:

Strong written and oral English is a must; Hands-on mentality in B2B marketing; Work or study experience abroad is a plus.

Job Title: OEM Account Management Manager – Inside Automotive Trainee Program

Work Location: Pudong, Gaoqiao

Reporting to: Head of Fuel & Lubricant Solutions, Greater China (Disciplinary)

Regional Head for Automotive Fluid & Mineral Oil Additive(Functional)

People Management Responsibility: No

Travel Required: Yes

Shift Required: No