News South Asia

P&G: Consumer & Market Knowledge – Entry-level position, Kenya

Do you want to influence business strategy by representing the voice of the consumer? If so, then a role as an Associate Manager in the Consumer and Market Knowledge (CMK) organization may be for you!
 
At P&G our mantra is the "Consumer is Boss" and CMK has the unique responsibility to champion the voice of the consumer and be on the forefront of market trends, making CMK Managers critical leaders of their multi-functional business teams.
 
Our core work is the integration of Consumer and Market understanding to catalyze business growth across all of our brands. CMK managers shape the direction of our businesses by:
 
1) Turning deep consumer insights into business actions
2) Guiding strategy development and portfolio choices
3) Optimizing spending and driving revenue on existing and new businesses
4) Winning in store with our shoppers and retailers partners
 
As an Associate Manager, you will be an integral part of a multi-functional business team, working with Brand, Sales and Finance partners. Your role is like an internal research and business strategy consultant and includes identifying business issues and opportunities. You will also play a key role in designing a learning plan to generate the understanding needed to solve the problem or capitalize upon the opportunity. You could be asking and answering questions such as: Who is the target consumer for this product? How much are they willing to pay for it? Is the marketing mix optimized to reach the right people across the right touch points in a cost effective way? What would this new product mean to the business in terms of sales and profit? How would the competition respond? What does it take to win with shoppers in store?
 
Join CMK and help us anticipate what consumers want and find out what they need. You will be looking after a portfolio of brands such as Ariel, Gillette, Pampers, Always across key African markets giving you unique exposure to one of our fastest-growing businesses globally.

Qualifications
 
We are looking for:
 
- Top-achievers from various educational backgrounds – CMK is proud of the diversity of its people

- Champions for our consumers – individuals who …
   o Have an inherent interest in people
   o Have an intense curiosity to understand why people behave as they do
   o Are able to drive those insights to action

- Leaders who are strong analytical thinkers and creative problem solvers, with excellent  verbal and written communication skills

- Teammates who enjoy working with and influencing diverse business partners, can envision new ways to win and enroll others.

- People who enjoy working with a variety of data sources. A statistical qualification is not required, but comfort with data analysis is essential

- Strong integrity – at P&G we are governed by our purpose, values and principles. We look for people who always act with honesty, who stand up and speak out to tell the truth, who strive to do the right thing. 

A previous work experience is not required, but can be an advantage especially if in the fields of consumer research or consulting (2-5 years maximum).

To apply, click on the link below and choose ′Kenya′ as the location.