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Branded hotel chain sets its sights on Eastern Indonesia

The hotel operator Archipelago International has set its sights on Eastern Indonesia and plans to launch up to 40 new hotels this year.

The 40 new hotels, which include newly signed and upcoming properties ranging from budget to luxury segments, will be established in Makassar in South Sulawesi, Lombok in West Nusa Tenggara and Jayapura in West Papua, among other locations. Up to 20 new hotels are being readied for launch this year, said Archipelago International regional marketing and communications manager, Nita Janita Ekaniana.

According to Archipelago International CEO, John Flood, there are still room to maximize market growth as the prospects of the hotel industry in Indonesia would remain positive this year. Demand for accommodation providing good facilities in regional Indonesia will continue to increase in accordance with the rising number of visitors to the country.

Hence, in the next five years, Archipelago hoped to establish some 250 hotels in Indonesia as it expected more and more business expansion, said Flood.