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Four ways to use social media for recruitment

Social media is an inescapable phenomena, but whatever you think about it, it is an essential part of the recruitment process. It can boost visibility, build brand awareness, attract top talent and provide a platform for you to show off all the best parts about your organisation.

So, what are some of the ways that employers can use this ubiquitous medium to garner the attention of the world’s best talent? We spotted some great tips in an article on online recruitment resource OnRec recently. Here’s what they had to say…

Invest in employer branding through social channels

Employer branding seems to be the buzz phrase of the moment, but it does bode well to pay attention. First, if your company is not online already, get started now. The vast majority of applicants and professionals are not only present on social media, but actively use it to search for and get to know potential employers.

Then, use your platform to showcase your company culture. Most people want to work in a happy workplace, so provide some insight into the daily life of your organisation. Additionally, give your current staff the chance to share their positive experience while working for your brand.

Use influencers

One of the easiest, sure-fire ways to find the best staff is to team up with influencers who have an army of likeminded followers. For example, a thought leader in your industry may have a sizeable LinkedIn following that you can gain access to through guest blogs, sponsorships or projects. By collaborating, not only can you reach out to their followers and potentially find your ideal candidate, but you can also establish your brand as a trustworthy and respected authority in your industry.

Make a blog

Sure, the likes of LinkedIn and Facebook can offer a good glimpse into what your company is like, but a blog can give your brand a voice, or better yet – a personality. It can paint an accurate picture of your brand, from its ethos, culture to its interests. Blogs open up a conversation between organisation and audience. Present it in consumable formats like gifs, video blogs or infographics and use it to boost your brand’s visibility across Facebook, LinkedIn, Instagram and the like.

Think outside the box

The world is a competitive place, so to attract the best talent it’s worth thinking outside the box. Take our partner EY. The accountancy multinational hires some 1,550 graduates, interns and apprentices each year and so it has pretty much perfected the process. Their latest employment hack comes in the form of an app-based game called Debut.

“Our mobile game takes students through a series of challenges,” explains Dan Richards, head of graduate recruitment. “This helps test things like problem-solving skills, reaction times, perceptions and attitudes towards risk.” Successful players might even secure themselves an internship.

Alternatively, you could leave the hard work up to us. Sign up to Gradlink today to gain free access to a sea of unbeatable international graduate talent.