Randstad Award 2016: Google India crowned the most attractive employer

Financial Times published the results of Randstad Award 2016 where Google India emerged as the winner of the 6th edition of the awards for the second consecutive year and was awarded the ‘Most Attractive Employer’ in India, followed by Mercedes–Benz India as the runner-up. The sectoral specific special recognition awards this year are going to Dell India for IT, Samsung India for Consumer Electronics and Amazon India for E-Commerce. The survey findings also reflected that the Indian workforce prefers to work or move to sectors like IT & Communication (70%), followed by Automobiles (66%) and FMCG, retail & e-commerce (64%).

The Randstad Award survey, world’s largest public opinion survey on employer branding, independently conducted with more than 200,000 respondents across 25 countries worldwide, also revealed that salary and employee benefits (48%) continue to be the top driver among the Indian workforce while choosing an employer, followed by long-term job security (46%), financial health of the company (43%), pleasant working atmosphere (40%) and good work-life balance (38%). However, the importance of salary has decreased from last year (6% decrease from 2015).

Presenting the survey insights, Dr Moorthy K. Uppaluri, MD & CEO, Randstad India, said, “In today’s fiercely competitive job market, recruiting top talent, engaging and retaining them is fundamental to a company’s ability to grow. It is also a proven fact that companies that are capable of attracting the right talent for the right job simply perform better. At this juncture, establishing and maintaining a consistent employer branding strategy is critical for organizations, as it offers a holistic approach to the entire talent acquisition process by providing a distinctive competitive advantage to stand out in the clutter, thus giving candidates a gripping reason to associate themselves with the organization”.

For the full article showing the facts and figures of the Randstad Award Survey 2016 please visit:

By The Financial Express Published: Apr 28,2016