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Brand Marketing - Summer Internship (1st year MBA Students Only)

 

Coca-Cola North America (CCNA) is a division of The Coca-Cola Company. The Company’s largest division, CCNA markets carbonated and noncarbonated beverages, including Coca-Cola, Diet Coke, Coke Zero, Sprite, Fanta, Mello Yello, Seagram’s, DASANI, POWERade, Vitamin Water, Smartwater, Minute Maid juices, Simply Orange, Gold Peak and FUZE.

 

CCNA is seeking talented MBA students for internships (summer 2015) in Brand Marketing.  Internship opportunities may exist in various Brand (Beverage) Business Units.  In posting to this profile, you may be considered for potential internship opportunities within the following Brand Business Units:

 

Sparkling Business Unit (carbonated beverages):  Coke Trademark, Non-Cola - Sprite & Flavors

Still Business Unit (non-carbonated beverages):  Juice Brands, Dasani Water, Coffee/Tea Category

Active Lifestyle Brands:  POWERade, vitaminwater, smartwater, NOS, fruitwater

Venturing & Emerging Brands Business Unit:  Various emerging brands, joint ventures, and new innovations    

 

 

Core Internship Deliverables

The Brand Marketing Intern may be aligned to a business driven opportunity (project) based on current brand needs or potential untapped opportunities that contributes to future business planning.  The project is based on clearly defined (real) and complex business opportunities (or issues) that requires data driven analysis, strategic thinking and problem solving to develop a recommendation which will favorably impact the business or a presentation overview of the assigned project.  Other critical skills required are creative thinking and consumer insight capability.

 

INDIVIDUAL CAPSTONE PROJECT:   Develop a recommendation which will favorably address a real and complex business issue for a specific brand/category.  This project will require the Intern to:

Module A:       Conduct an assessment of the business situation and identify key strategic insights, considerations, and support points for their potential recommendation.

Module B:       Based on the assessment, create a detailed recommendation and business plan (including but not limited to:  specific marketing tactics, research plans, timeline)           

OTHER RESPONSIBILITIES – varies by Assignment:  Support the day-to-day Brand operations; consistent with traditional Associate Brand Manager responsibilities (ex.  Monthly Business Analysis, Creative Brief Development, Marketing Tactic Reviews)

Prospective Candidates Should Exhibit the Following:

 

MARKETING CONCEPTS:   Knowledge of and ability to apply basic marketing concepts used in the development of marketing plans.  (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation)

THOUGHT GENERATION:   Ability to generate new ways of thinking about consumers and applying to businesses (e.g., experiential marketing, intuitive trend forecasting, and product innovation).

COMMUNICATION:   Ability to express their ideas clearly, balancing passion with comprehension.

PASSION:   Passionate about consumer marketing and The Coca-Cola Company

Education requirement: Must be a 1st year MBA student

 

Leadership Behaviours:

 

DRIVE INNOVATION:  Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation).

COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS:  Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler).

ACT LIKE AN OWNER:  Deliver results, creating value for our brands, our System, our customers and key stakeholders.

INSPIRE OTHERS:  Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.

DEVELOP SELF AND OTHERS:  Develop self and support others’ development to achieve full potential.

Travel:  Summer internships may require limited travel based on assignment

Other Requirements:  US Citizenship or Greencard Holder

Work Location:  The Coca-Cola Company - Glaceau office in New York, NY. 

 

Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants employees and contractors of the company. The scope of this inquiry may cover such elements as education employment history a criminal history check reference checks and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards. 

 

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world. 

 

 

 

We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.